Sam, Sadie, and Marx decide to call their company Unfair Games. All three want to take credit for the name, but none can identify why exactly they came up with this particular name. When Sam wants to market Ichigo, Dov suggests they cast the title character as a boy because games with boys as main characters sell more. This upsets Sadie, who, along with Sam, has always meant for Ichigo-the-child to be of indeterminate gender, with they/them pronouns. Dov argues that his own game, Dead Sea, would have been a bigger hit in the US if his title character, the Wraith, weren’t a girl. Sam, Sadie, and Marx receive two offers for Ichigo: one from a small start-up called Cellar Door Company and the other from Opus Interactive, the games division of a large entertainment firm. Sadie wants to work with Cellar Door, who thinks Ichigo’s genderless design is cool, while Sam, Dov, and Marx prefer Opus, who are ready to pay a much larger advance. Sam tells Sadie she doesn’t understand his need for more money because “you’ve never been poor” (130). Sam has student loans and hospital bills to pay. Sadie relents, although she dislikes Opus’s hypermasculine